Created in September 2016, Free2move rolls out its new brand signature. The new identity reflects the DNA of Free2Move with which it seeks to simplify the mobility of its customers. This evolution represents a milestone in five years of growth.
According to Stellantis sources, the new identity reaffirms Free2move’s values and commitments to embody a brand resolutely focused on customer mobility. In its new version, the logo takes advantage of the existing notion of mobility HUB, symbolized by the circles. At the same time, giving a new impetus to the brand, it clarifies the three customer universes taking into account the evolution of mobility needs: green makes its appearance to symbolize electric mobility and enriches the existing gradation for professional customers and individuals.
“I am delighted to unveil this new identity and brand positioning. It reflects who we are today and what we aspire to be tomorrow. Positive and optimistic, the new Free2move branding aims to embody a brand that is resolutely focused on the mobility of its customers. Free2move reaffirms its ambition to be the leader in the digital transformation of the sector to better respond to new uses, committing to provide the best sustainable value for all “, says Philippe Brun, Global Director of Marketing and Communication of Free2move.
This new identity is also a way of reinforcing “Tech native” and “User centric” values and keeping its promise to simplify mobility for its customers. Free2move is a mobility brand that continues to develop to meet the needs of its private and business customers in Europe and the United States: “Move with your time”.