The telecommunications operator specialized in SMEs VozTelecom, of the British group Gamma Communications, is considering buying another Spanish competitor in 2022 after acquiring the Sevillian Nethits in April 2019 and in July of that same year the Basque ComyMedia.
This has been explained to EFE by the CEO of the company, Xavi Casajoana, who has indicated that with this movement the company wants to make a gap between the large companies that dominate the majority of the market in Spain , such as Movistar, Vodafone, Orange and Yoigo .
With the purchase of Nethits and ComyMedia, VozTelecom penetrated strongly in the Andalusian and Basque markets, respectively, and now aspires to have a greater market share also in other autonomous communities .
Casajoana has also pointed out that, after a strong stoppage between February and April 2020, caused by the COVID-19 crisis, at the end of 2020 it already registered a rapid recovery that has taken hold so far in 2021.
“Everything stopped in its tracks due to the coronavirus, but we recovered quickly and we are already at pre-crisis parameters,” he said.
Thus, the company currently has a workforce of 160 workers, 30 more than at the beginning of the pandemic , which it plans to expand to 175 employees in 2022.
In addition, it estimates that it will close 2021 with an increase of 10% in the number of users , mainly small and medium-sized companies, the same increase that it already experienced the previous year.
In contrast, VozTelecom’s plans do not include the opening of new offices , as it already has a presence in Cerdanyola, Madrid, Seville, San Sebastián and Tetuán (Morocco).
The company does want to add up to 100 new partners by 2025 to increase its commercial perimeter, which is why it has incorporated four new employees to its commercial team and plans to sign ten more in 2022.
VozTelecom also plans to invest around one million euros in two projects that should allow it to grow: a program to attract switchboard distributors, Microsoft partners and TIV integrators; and another to help its partner companies deal with their clients’ cloud migration, Casajoana explained.
However, the CEO has indicated that this company will continue to focus on its usual market: companies with between 5 and 50 workers of all kinds , but especially agencies, law firms, real estate agencies or consultants. In short, companies that require constant telephone or telematic contact to get ahead.
This despite the evolution that the sector has had since the pandemic, because, according to Casajoana, VozTelecom now captures more than 50% of its new customers by virtual means , when before the appearance of the virus it only sold in person.
The CEO of this company also considers that it is time to invest to continue growing since, according to the data provided, the market for cloud switchboards has a penetration of just 20% in Spain, although it is expected that by 2025 there will be increased to over 40%.
The latest data available from Gamma Communications in Europe indicate a gross profit of 32.9 million pounds sterling (38.4 million euros) in the first half of this 2021, 25% more than in the same period of the previous year.
The British group has a presence in Europe in the United Kingdom, Germany and the Netherlands, as well as in Spain, where it operates through VozTelecom.
VozTelecom was acquired by Gamma Communications in April 2020, which allowed the Catalan company “to confront with greater security the difficult economic environment caused by the pandemic,” according to Casajoana.