How to get on the first page of Google Search
No matter whether you are starting a new online business, have decided to move your business online or have noticed that your website is not showing up on search engines, you will probably be wondering how to get onto the first page of Google. When your website is shown on the first page, this will guarantee that you have a steady line of traffic to your website that will in turn eventually turn into a customer. With 75% of website users not actually scrolling over to page 2, it makes it crucial that you are on page one and that you remain there. This means that SEO should be a huge part of your long-term marketing strategy and businesses that aim for success can’t afford to ignore it.
Google is a crucial tool for your business, with it dominating other search engines and with over 84% of people using Google as their choice of search engine, it would be foolish to go with other search engines. Users find locations, prices, menus, businesses and much more with search engines so it pays to have relevant optimisation in place for your most qualified users. In this article, we will go through some of the best tips on how to get on the first page of google.
Create an experience your users won’t forget
One of the biggest ranking factors in recent years is creating a great user experience. There is nothing worse than going on a website that is complicated to use, and what you are looking for is hard to navigate. So the first thing you should be doing is to make everything easy to find, and ensure the website is clear, beautiful and engaging. The other factor you should be considering is page size and speed. A slow website will result in users leaving your website faster than it can load up. Core web vitals is centred around user experience which can help to make your website better. Factors can include:
- Creating content centred around user intent
- Making page load times faster
- Ensure that the website is mobile friendly
- Logical content that is tailored to your users
- Descriptive alt text for images
Create valuable and engaging content
Updating your website content regularly ensures that you are keeping it fresh, so when Google crawls your website, it will know that your ensuring your users are engaged which in turn helps to increase your rankings. This doesn’t mean that every piece of content needs to be brand new, although this is preferred by Google. But you can also repurpose content and overhaul it by adding keywords or transcribing videos into articles etc. Original content can sometimes become irrelevant in time, but Google also prefers fresh content as it is continually being updated.
Another tip for this is to research your competitor’s top-performing content pieces and then make them better and in your form. If you already have an article that your competitor has, but they are ranking better. Look at what they are including within their content that yours doesn’t have.
Earn and build high-quality, authoritative links
One factor that will give you significant improvements in your rankings is link building. Google and other search engines search for these links which in turn improves your rankings. The better link profile a website has, the better chance it has of ranking better. Google uses links to identify your reputation, so having high-profile links are like small votes of confidence to the website. The better the link authority, the more qualified the vote.
When optimising the website for search engines, link building is the process of earning inbound links from other websites which link to your website. So in its very basic term, the more links you have to your website will help Google to determine that your website is an authoritative source of information and will in turn be rewarded with better rankings on search engines. This should then result in more traffic coming to your website which will eventually lead to more conversions. This can be time-consuming, so having a link-building service will ensure that you are constantly building links to your website.
Set up your Google My Business profile
Google My Business is basically a free business profile, so it pays to get it as soon as possible. It allows you to appear on Google for your local area, Google Maps ad Google search when people are looking for your business directly. Adding relevant information about your business includes:
- Overview of the business
- information about offers and updates