One should consider what questions to ask a client regarding logo design before getting started. Early information gathering mistakes can result in a disorganized and protracted logo design process. So, where do you begin?
Discussed below are some basic yet necessary inquiries professional logo design services must ask before getting the process started.
What Is the Budget and Deadline?
Brand Naming Agency: Despite not being among the most ingenious logo design queries, this one is crucial to understand immediately. Both the budget’s size and the deadline for completion play a crucial role in the outcome of the process.
A tight deadline or a little budget will impact the logo design process. It will result in less time or labour being allocated to the project. Perhaps fewer logo modifications will be a result of this. It can imply that the entire endeavour is not worthwhile. Therefore, it is imperative to address these two fundamental logo design questions immediately.
Some people dislike being questioned about finances. If you choose to do this, ensure the client is aware of and agrees to your predetermined prices before starting.
What Is the Name of the Organization?
This one might seem too obvious to even bring up, but the company name reveals a lot about the logo about to be designed.
Does the name have a length? Is the name made up of only one word or several? Is it possible to create a monogram or anagram using the name? Does the name contain any nouns that conjure up certain colors, settings, objects, or other objects? Before you begin any designs, the name may frequently reveal a lot about the logo.
Does The Business Have a Motto or Tagline?
Sometimes adding a corporate slogan or motto to the logo design, you are designing for your client will assist in selling the bigger branding features of the logo. Asking the customer if they have any taglines in mind is always a smart idea for logo design.
Think of the Nike swoosh and the phrase “Just Do It” while deciding to focus on a logo mark and branding campaign catchphrase. On the contrary, you and the customer might ignore the taglines and concentrate just on the primary branding of the corporate logo.
Before starting with the emblem designing procedure, it’s critical to understand any taglines, motto, or even mission statements. Even if a client prefers not to have the slogan in the logo, knowing a company’s catchphrase can help you better grasp its brand, personality, and public voice.
Also read: Historical Brand Name
What Would You Outline About the Business’s Goods and Services?
How someone describes their business accounts for a lot. You may learn a lot about someone’s mental image of their firm by paying attention to their words and how they use them.
This kind of information is pivotal to the logo design process. This straightforward query will at least give you a general notion of what the business has to offer. You can occasionally play around with it by posing a couple of different questions.
Ask the client first how they would introduce their business to a potential customer in a morning coffee shop meeting. Then inquire how they would introduce their business to a clueless stranger at a social gathering.
Who Is the Target Audience for The Business?
A company’s logo is its most important marketing tool. Before creating a new logo, you must know who you are marketing to.
College students 18 to 24 years old and unmarried will react to certain design elements and aesthetics differently compared to how senior couples who are 50 years or older and married would react. To properly advertise, you must understand your target market.
You’ll know ahead of time not to waste your time creating for the wrong demographic if one of your questions concerning logo design pertains to the company’s target audience.
Who Are the Significant Rivals of the Business?
Having knowledge of the competitive environment in which a logo will be utilized is essential to creating an effective one. You can better understand what a company is up against by looking at its rivals.
Do any industry norms exist for typefaces, styles, or colors? Do you want the logo to adhere to these guidelines so that people would automatically associate it with the sector, or should it deviate from them to stand out and be distinctive within the sector?
More importantly, you don’t want to create a logo that looks too much like one of your competitors. Your client would not want to appear to be a cheap imitation of its rivals, and the legal team of the rivals would not appreciate that either.
Also Read: Brand Name Ideas for Construction Company
What Long-term Objectives Does the Organization Have?
In a lot of ways, asking logo design questions might feel a lot like a job interview. What are your advantages and disadvantages? What are your objectives and dreams? “In five years, where do you see yourself?”
The client’s responses, though, are crucial. A brand will be represented by the logo created in the foreseeable future. Therefore, you need to be aware of the company’s future goals.
On What Mediums Will the Logo Be Used Most Frequently?
This is one of the most complex logo design problems, and it’s important because it will affect many other design choices. There are four types of uses: print, digital, online, and physical. Does The Client Prefer Certain Fonts, Colours, Styles, Or Other Visual Elements?
You must be aware of the client’s existing logo concepts. Some clients may visit a design studio seeking assistance because they are unsure what they want. Other clients, however, might merely require assistance in technically carrying out a fully defined concept on which they have already been working.
It is usually a good idea to assist a client in discovering what they appreciate, even if they don’t express explicit preferences for elements like typefaces or colours. Mention or demonstrate a few primary hues. Let them browse the collection of Adobe Fonts.