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How To Market Your Side Hustle

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With inflation rising and a recession just around the corner, more people than ever are looking at things they can do to make more money. Whether this is through selling things online, teaching online courses or providing a service to others, no matter what it is, it needs to grow to make you more money and reputation. 

When creating a side hustle, many set it up and wonder why they aren’t getting any sales or enquires, this is simply because nobody knows you are here, nobody knows what you are providing and nobody knows about your business venture. So how do you get people talking about your business? How do you get people coming to you for your business? Well, it’s simple really, it’s called digital marketing. If you don’t market your side hustle, how do you expect to get customers? They won’t just come to you by chance. In this article, we will go through some of the best options for marketing your side hustle.

Ways to successfully market your side hustle

Create A Website

You may not think you need a website at first, but in truth, this is one of the most important parts of your business, and it’s best to have a website set up and ready before you start any business. If you don’t have a website, buy one as you will simply be left in the dust by your competitors who do have a website. 

Creating a website sounds difficult, but there are some great content management systems (CMS) out there that make creating a website super simple. If you don’t have any developer skills or web design skills, there are some options out there that can get you up and running in no time. The first option is you could hire someone to create your website or alternatively if you want to have a go yourself, there are some great web builders out there so you can try and create a simple site yourself. 

If you are concentrating on having people come to your website to purchase items, then a Shopify website is best, if you are wanting people to contact you to make enquiries or book a consultation, WordPress is much easier and better for this type of work. 

Use Social Media 

Social media marketing is a powerful tool for any business, but when you are starting out it can be a quick way of gaining some business. Social media allows you to reach audiences that would be interested in your product or services. You could first offer your products or services through your personal profile, and once you start gaining some traction, you can then look at creating a business profile for your side hustle. You could even pair the accounts together so that you can gain even more awareness. 

First, reach out to family and friends and ask them to follow you, this way, when you post something, your friends and family can share this to boost your exposure. Using social media can bring you a lot of success, so it should not be forgotten. Post regularly to keep followers engaged and up to date. 

It is important to understand what platforms will work for your business, for example, if you were like the fashion brand Fradime which sells clothing, then you will want to be on channels such as Facebook and Instagram so that people can see your products. If you were offering digital marketing services, then LinkedIn would be a better option. 

Ask Customers To Market For You

There is no better way of gaining business than word of mouth. People are hesitant to trust reviews online because anyone could put the review in. Those who have used your service or purchased your product and have positive reviews are likely to recommend to a friend or family member. This can quickly spread if you keep making clients happy. Referrals and testimonials are a good source of exposure which is exactly what you need when you start out. When you have a happy customer, ask them to leave reviews, and ask them to tell people about you. If people are not doing this, you could offer them something for free when someone is referred such as a discount or a free product. This will in turn encourage them to refer you to multiple people. 

There are many ways to market your side hustle, but using these tips to your advantage will significantly increase your success. 

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